Le Defi: TIME's Guiding Principle and What It Means for Your Ride
When you hop on a TIME bicycle, you're not just riding any bike — you’re experiencing the culmination of decades of craftsmanship, innovation, and a relentless pursuit of perfection. TIME's guiding principle lies at the heart of this pursuit: Le...
The Distinctiveness of TIME Frames in the Cycling Industry
READING TIME: 2 Minutes Riding a TIME feels like an extension of your body — where every pedal stroke is smoother, every turn sharper, and every climb easier. At TIME, we don’t just build high-performance cycling frames; we engineer the...